Digital Marketing Study

Digital Marketing Study

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  • There are two key metrics that Ecommerce Company needs to focus on: 1) downloads; and 2) retention.
  • There are hundreds of competitors in the fashion/ecommerce space so marketing and a differentiated message is key. Pinterest is everyone’s competitor; interestingly, its founders initially created an app similar to Ecommerce Company.
  • The initial display and search campaigns that ran in April 2013 generated a high number of impressions and clicks, but very few people downloaded the app.
  • By improving landing pages and utilizing multiple marketing platforms, we believe Ecommerce Company could drive a significant number of downloads for a lower cost.